Tipsy Elves
Work from my previous position as Production Designer at Tipsy Elves.
Goal: 
Create all marketing and web graphics for the company, including: banners, email layouts, web design, product design,  etc. I also created a wide variety of social media graphics that varied from gifs to Facebook ads and were often made in a variety of sizes to be implemented across multiple platforms.
Challenges: 
The company grew rapidly in a short period of time, which led to massive product drops concentrated around a handful of annual holidays. This expansion also caused the website redesign process to be addressed in chunks, leading to some duplication of work. 
Fun Fact: 
I convinced the apparel team to include cats in their designs; it was a hit and the company now has cats in every holiday line. 
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