Client: Work from my previous position as Production Designer at Tipsy Elves.
Goal: Create all marketing and web graphics for the company, including: banners, email layouts, web design, product design, etc. I also created a wide variety of social media graphics that varied from gifs to Facebook ads and were often made in a variety of sizes to be implemented across multiple platforms.
Challenges: The company grew rapidly in a short period of time, which led to massive product drops concentrated around a handful of annual holidays. This expansion caused the website redesign process to be addressed in chunks, leading to some duplication of work.
Fun Fact: I convinced the apparel team to include cats in one of their legging designs; it was an instant hit and the company now has cats in every holiday line!
